Founded in 1997 with a simple idea – functional, well designed pants – some twenty years later, Reell is a pan-European brand on a mission to innovate. Well beyond simply being a pants specialist, quality products at honest prices remain our backbone.

Rooted deep in urban lifestyles, Reell is driven to provide Freedom to Move. On the sidewalk or in the studio, whether you’re commuting or blazing a trail; Reell combines clean, unobtrusive design with functionality, flexibility and durability.

We like to keep things fresh and simple, creating bold contemporary pieces that fit effortlessly into the street-fashion landscape. Items such as our stand-out Reflex and Jogger pants reflect our focus on continuous reinvention and demonstrate our knack for matching comfort with style.

Our full-fledged collection hits the stores twice a year, featuring high-quality fabrics, innovative details and sharp yet laid-back designs. Button-downs, sweatwear, technical jackets and slick accessories; Reell is a brand to watch for uncomplicated everyday pieces, built for demanding wear.

From local set-up to international streetwear specialist, Reell currently retails via its own online store as well as at stockists across the globe. You can find us in Austria, Belgium, Canada, the Czech Republic, Denmark, France, Germany, Iceland, Italy, the Netherlands, New Zealand, Portugal, Russia, Spain, Switzerland, the UK & Pakistan the list keeps growing, we keep moving.